Rock Star Publicity Tips - Get 500 Media Hits
by Liz H. Kelly
Would you like to know the secrets to great PR? If you’re launching a new brand, book, product and/or service, these Rock Star Publicity Tips can help you build buzz around your brand. Below are my top 10 tips that helped me get over 500 media hits (TV, Print, Radio and web article postings) as an author and PR Consultant for clients. I shared these Sunrise Road Media tips at Mark Victor Hansen’s Mega Book Marketing conference in front of 700 people (ok, I had to wear sunglasses to do it).
When you develop your PR campaigns for TV, Radio and Print – and now Social Media PR, these advice tips can get you off to a great start! We’re also here to help if you prefer to hire a pro.
Rock Star Publicity Tips
1. Be a Rock Star in Your Home Town First
Go to your high school, college, and local papers to ask them to write a story about you first. My first TV interview was ABC News in Baltimore through a high school friend.
2. Get Rock Star Author Endorsements
Ask for endorsements from Rock Star Authors (I have 5 and each one took 2-3 months of follow-up so get started now). If you want a copy of my letter to John Gray PhD (Men are from Mars, Women are from Venus) as an example, just email, info@sunriseroadmedia.com.
3. Plan a Rock Star Radio Campaign
Did you know that there are 1800 radio guests a day in the US? The producers need you to fill the slots with great content, and we’ve been were fortunate to book over 150 radio interviews on the BBC, WOR, and many more. If you want some help, contact Sunrise Road Communications so we can create a great hook and get you more radio promotions.
4. Get Media Coaching - Call Roberta Gale
You can sell a ton of books using radio with the right messages. I HIGHLY recommend Roberta Gale for media training. She has 22 yr of experience in radio and will make you sound like a pro in a few hourly sessions. Roberta can coach you over the phone from anywhere, and it’s so worth the investment! Email Roberta to book an appointment at info@vanderslicemedia.com, and please tell her that Liz Kelly sent you.
5. Get Quoted as an Expert in Print - PRleads.com
You can get quoted as an expert in The Chicago Tribune, Cosmopolitan, the Miami Herald, and more. Contact PRLeads.com for story leads, and tell Dan Janal that I sent you. Because reporters often write articles months in advance, start your print PR at least 3-5 months before your launch date, and contact us if you want help.
6. Send out Press Releases
You can send out your press releases to thousands of reporters using Prweb.com. You pay a minimum of $80.00, attach a photo and/or book cover, and watch it get republished all over the web. Write your own or hire us to develop awesome copy and a great hook.
7. Set up a PPC (Pay-per-Click) Campaign using Key Words
Set up your PPC campaign on Google and Yahoo using key words for publicity and sales. You can write the copy or hire Sunrise Road Communications to set up your campaign. As a result of our PPC campaigns, we’ve landed national interviews on FOX News, MSNBC and many more. It’s worth the time and money to invest in a PPC campaign!
8. Build Your Ambassadors with Branding
Branding is everything when it comes to PR and Marketing your products and services.
You can build buzz quickly through postcards, business cards with a photo and logos. You also want to hire a graphic artist to create a logo that represents your brand (Sunrise Road Media has designers who create logos.)
9. Make Friends Everywhere
It was friends who got me connected to friends for my columns, movie treatment, radio show planning, and article in USA Today. It’s a process, and you want to widen your circles everywhere. Facebook, Twitter and MySpace are also awesome ways to promote your products to friends. You can do it or hire us for Social Media PR because there is an art to this promotion.
10. Ask and Follow-up
The biggest secrets to great PR success are ask with a smile and follow-up! When you get rejected (which will happen), trying using my two favorite mantras to keep cool: 1. K.I.T. (Keep-it-Together) or 2. “Be patient and persistent, not desperate.”
If you’re about to launch or re-launch a book, product or service, contact us by calling 310-795-1485 or email, info@sunriseroadmedia.com to set up a free initial consultation and/or follow us on Twitter @lizhkelly.
We’re here to build more PR and Marketing success stories for your products and services!
(c) Liz H. Kelly, Sunrise Road Media - Smart Integrated Marketing, http://www.sunriseroadmedia.com, 2009