10 New Social Media Relationships Rules – Dos and Don’ts
By Liz H. Kelly
What are the Dos and Don’ts for Social Media Sites when trying to build relationships? It’s getting pretty tricky when you start mixing business and pleasure online with your updates. You really have to think twice before posting on Facebook, Twitter and Linkedin because they’re so different.
Based on my Dating Coaching and Social Media Marketing experience, here are 10 New Social Media Relationships Rules to guide you through the maze.
10 Social Media Relationship Building Rules
Relationship Building Dos
1. Be short, positive and informative in your posts on Facebook. Share helpful information to become a hero versus noise. If you want to promote a product, share it with tips or a joke versus a blaring announcement.
2. Invite conversations on Facebook and Twitter that people can relate too. No one wants to just read about you. Instead, ask people for opinions on movies, the latest news or sports teams that have mass appeal.
3. Keep Twitter posts even shorter (140 character limit) and share information with broad mass appeal because your posts will get picked up on Google. People would much rather read posts about the latest trends over your trip to the gym.
4. Build relationships with other experts in your field on Twitter by Re-tweeting their posts, list friends in your #FollowFriday tweets and thank tweeters for mentions regularly to build relationships on Twitter.
5. Tie Linkedin posts to your business goals versus vacations. Join discussion groups tied to your speciality to build career connections. You’re last place to look for dates should be LinkedIn!
Relationship Building Don’ts
6. Leave your ex baggage off Facebook. No one needs to know and it just makes you look bad. I advised one dating coaching client to take a Facebook time out until she got over the anger of a breakup.
7. To protect your privacy, don’t post your personal phone number or email on Facebook. You never know who might read it. Similar to what I recommend for internet daters, give an alternate email and business number instead of a home number.
8. Don’t post a relationship status on Facebook unless you are married. If you are dating, this is too much information And if you break up, it gets really awkward to change your status to say you are no longer in a relationship with “Tom.”
9. Because Twitter goes to the masses on Google posts, do not be as casual as you would on Facebook. The world just not need to know about your personal life online.
10. Because LinkedIn is for professional networking, do not post casual, personal updates. The first place recruiters go today is Linkedin so keep you profile and updates in the boardroom.
It’s like the wild wild west with everyone trying to figure out the best way to use social networking sites to build relationships. If you want more tips on social media, you can follow me on Twitter @lizhkelly or visit my PR and Marketing consulting site, Sunrise Road Media.
If you want to join the discussion on this topic, come to the Thurs, Jan 14, 2010 Social Media Club LA Event about how Dating and Relationships are merging with Social Media.
Happy Posting, Tweeting and Relationship Building Online!
© Liz H. Kelly, Great Life Great Love & Sunrise Road Media, http://www.sunriseroadmedia.com, 2010
Social Media Club LA Event: Dating & Relationships Panel
by Liz H. Kelly
We had a great time talking Dating and Relationships with a group of fun industry experts and me (Author of Great Life Great Love series, Dating Coach and PR/Social Media Marketing Consultant at the Social Media Club of Los Angeles on Thursday, Jan 14, 2010 from 7-10pm at 12th & Highland in Manhattan Beach, CA. Exactly one month before Valentine’s Day, we discussed internet dating trends and how social media is changing the love game online.
Panelists
Liz H. Kelly (@lizhkelly) is a Relationship Expert, Great Love Reporter for the Ultimate Movie Site and Author of Smart Man Hunting who puts a new spin on relationships with love lessons from Hollywood Movies and Happy Hearts in her Great Life, Great Love series (Http://www.greatlifegreatlove.com). In her second life, Liz is a PR and Social Media Marketing Consultant, Sunrise Road Media (http://www.sunriseroadmedia.com), who used to work for MySpace running their biggest advertising campaigns. You can follow her updates and dating tips on Twitter @lizhkelly
Linda Sherman (@lindasherman) is a Social Media Marketing Consultant with a solid background in corporate marketing and finance. She set up Coors Japan and was responsible for creating and executing a unique and successful marketing and sales strategy for ZIMA that is still sustained as a premium brand there today. Linda managed 500+ employees as CEO of Club Med Japan. Linda’s current clients include http://SingularCity.com where she is acting Community Manager. Linda’s company is http://couragegroup.com. Her blog is http://ItsDifferent4Girls.com.
Julie Spira (@juliespira)
Julie Spira is known world-wide as The Cyber-Dating Expert™ and is the author of “The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online.” She is the host of “Ask the Cyber-Dating Expert Radio Show” and has been featured on FOX News, BBC, Men’s Health, KTLA, and the Los Angeles Business Journal for her expertise in online dating. Julie is the LA Dating Advice Columnist on Examiner.com and a contributor to The Huffington Post. She currently holds the position of Executive VP/Director of Social Media for Brandloft – a marketing and branding firm. Visit her at http://CyberDatingExpert.com and http://SocialMediaMore.com
Evan Marckatz (@evanmarckatz)
A combination of Dr. Drew and Adam Carolla, he has traveled cross-country with his powerful, laugh-out-loud observations on dating. Whether addressing a ballroom of singles at the Washington Hilton or running a series of seminars for JDate at Club Med, Evan shows that there’s no contradiction between education and entertainment.
Analis Flox (@avflox)
A.V. Flox is the editor of Sex and the 405, a sex news site, as well as a sex and relationships columnist for BlogHer, the leading women’s network on the web. A geek at heart, she got her start on the web in the 90s, and has been using it to her advantage in dating since. She has written several articles about using technology to connect with potential matches and swears by Twitter (How To Get Laid With Twitter for lalawag, How To Get Noticed By A Chick On Twitter for Manolith), but she’s also aware of how the web is changing our interactions (Online or Alienated? for BlogHer) and that constant connection and lifestreaming can also lead to complications in established relationships (The Disconnect In The Age of Ambient Awareness, and Go F*cking Blog About It on her blog). Digital has collided into analog–for better or worse. Let’s play.
Dating + Relationships Panel Questions
1. Why is January the biggest month for internet dating? What are the new trends for 2010?
2. How is social media changing the rules of dating? (exs as friends, people who you meet on Match.com checking out your FB profile, how to use Fan Pages for people who are not really friends)
3. What new types of humor and actions are happening with social media and relationships (ie proposals on twitter, marriage status changed on FB during wedding, wedding videos on youtube, etc)
4. How are social media sites now monetizing dating and relationship services?
5. How is mobile changing the way singles interact? Dating apps?
6. How can you build a community online for dating and relationships
7. What is the best way to manage your online personality and perceptions in your profile, photos and tweets? (personal branding, photos, messaging, tone, videos, etc)
8. What advice can you share for a first date for guys – and for girls?
9. What internet dating and social media conferences do you recommend?
10. Where do you see internet dating and social media going in 5 years?
Venue Info
12th & Highland, Manhattan Beach CA 90266
Contact: geoffabrown@gmail.com / 310.418.4347 for sponsorship or speaker requests.