Video Blog Tips - Rich Woman Hawaii Examples
by Liz H. Kelly
Video blogs are an awesome way to promote events and products, build buzz and drive traffic to your website. We shot these two promo videos as part of the Integrated Marketing Campaign that Sunrise Road Media developed for a Rich Woman Hawaii Event in October 2009 with Kim Kiyosaki (Rich Woman Author and Real Estate Investor) on Oahu, Hawaii. A video speaks volumes. Below are 3 Video Blog Tips and 3 examples to help you put together a compelling video blog.
3 Video Blog Tips - Sunrise Road Media
1. Make Emotional Connections: The first video is a photo slideshow of Kim Kiyosaki in Hawaii with local music to build an emotional connection to the brand and event. All three videos also capture the key financial education topics Kim Kiyosaki will cover at the Rich Woman event to encourage people to sign up. These videos do not have the exact same content, but have consistent themes and personalized messages.
2. Add Personality to the Message: By adding personality and positive energy, your videos will be much better received. In the videos # 2 and # 3 below, you can see two different personalities. Both work.
3. Shoot at fun locations: The last video was filmed at the event location to show women around the globe the refreshing setting of the Ko’olua Golf Resort Ballrooms on the 18th Green. Find a fun setting for your video blog to increase video views.
Video 1 - Kim Kiyosaki in Hawaii - Rich Woman Event Photo Video - photo scrapbook video of Kim in Hawaii
Video 2 - Lee Ann Del Carpio, Rich Dad Hawaii co-founder and event host - personalized invitation
Video 3 - Liz Kelly, Integrated Marketing Campaign Director - filmed at the event location
Let us help you build a compelling video blog and viral marketing campaign by emailing info@sunriseroadmedia.com or calling us (310-795-1485) for a free initial consultation.
Aloha, Mahalo, and great to see so many great women from around the globe (China, New Zealand, Estonia, South Africa, Canada and the US) at this Rich Woman event, Bringing out the Rich Woman in You, on Oahu on October 9th.
(C) Liz H. Kelly, Sunrise Road Media - Smart Integrated Marketing, http://www.sunriseroadmedia.com, 2009